HELLO! I’M JESSICA DUNKLEY
Welcome to My Site
Welcome and thanks for visiting my site! I invite you to take a moment and look around. To learn more about my background, experience, skills and how we could potentially work together.
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​Throughout my life, I’ve approached every challenge with enthusiasm, creativity, and ceaseless desire to achieve success. This passion and drive have paved the way to countless opportunities, unique experiences and exceptional relationships both personally and professionally. If you’re interested in learning more about me, keep reading or get in touch.
EXECUTIVE SUMMARY
Personal Profile
I am what feels like a forever student, but I don’t mean that in a negative way. I have always loved school and any opportunity to learn and broaden my knowledge through my classes or through various internship opportunities. I transferred to Towson University upon receiving my Associates in Business Administration from Anne Arundel Community College in 2016. As of May 2020, I have completed both my BS in Marketing as well as my BS in Project Management and Business Analysis and I am currently furthering my education by completing the one-year accelerated Masters program at Towson University in Marketing Intelligence. Upon my graduation in May 2021 I will officially be stepping away from my role as a student and into the world of professionals, experience, and immense growth. ​
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My academic experience at both Anne Arundel Community College and Towson University has aided to deepen my knowledge of marketing and project management and the roles they play in business. I have successfully completed projects in brand management and brand audits, digital marketing, as well as SEO marketing utilizing software such as Stukent (a SEO simulator) and Excel. My courses in digital marketing have allowed me to create, format, and edit content for various social media such as Facebook, Twitter, Pinterest, and Instagram.
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In addition to my academic accomplishments, my professional experience at Francesca’s and Garage Co. has prepared me to be a successful communicator and ambitious team member. I have also recently completed an internship in the Marketing department for United Way of Central Maryland (UWCM). My time with UWCM has taught me how to use various marketing and volunteerism platforms such as Social Studio, Get Connected, and EventBrite. Through these platforms I have been able to actively track data and make judgments based off the data to provide feedback on effective marketing tactics in monthly marketing reports. Both my academic and professional careers have taught me to be detailed-oriented, effective in communication, and efficient with my time. Culminating the experience I have gained so far, as well as the skills I will surely gain in the professional workforce, I am eager to venture into a professional environment following my time at Towson.
EDUCATION
My Studies
August 2020 - May 2021
MS MARKETING INTELLIGENCE
Towson University
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Marketing Intelligence integrates marketing research, strategy, analytics, project management, and interactive marketing. It is the perfect combination of academic material that allows me to put the knowledge gained from my BS in Marketing and Project Management to the test.
August 2016Â - May 2020
BSÂ BUSINESS ADMINISTRATION: MARKETING
Towson University
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Marketing is my true passion. My academic experience has taught me marketing research, marketing for non-profits, advertising, social media marketing, and professional selling.
August 2016 - May 2020
BS BUSINESS ADMINISTRATION: PROJECT MANAGEMENT AND BUSINESS ANALYSIS
Towson University
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Using technology such as MS Project, BizAgi, and MS Excel, my academic experience has taught me how to model processes, create descriptive, predictive and prescriptive data, effectively communicate, and how to evaluate and analyze data.
August 2013Â - May 2016
AS BUSINESS ADMINISTRATION
Anne Arundel Community College
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Prior to transferring to Towson University I completed my associates in Business Administration. My academic experience taught me the basics of accounting, finance, economics, marketing, and business ethics.
MY SKILLS AND CERTIFICATIONS
MICROSOFT EXCEL CERTIFIED
I have completed the Microsoft Excel Certification course and exam through Towson University. Click the link to see my certification badge.
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HUBSPOT INBOUND MARKETING CERTIFIED
The Hubspot Inbound Marketing Certification teaches how to apply various marketing techniques such as content creation, social promotion, and how to convert and nurture leads. With this I understand how to create customized content that does not disrupt your viewer but compliments and tailors their experiences towards content that's suited to their needs/wants.
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GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION CERTIFICATION
The Analytics IQ certification covers basic to advanced analytics concepts within Google. With this I understand data collection and implementation, conversion and attribution, and how to report metrics to make inferences and decisions.
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Click to view my Google IQ Certification.
GOOGLE AD SEARCH CERTIFICATION
The Google Ad Search certification focuses on building and optimizing Google campaigns. With this I understand how Goggle's bidding environment works, how to manipulate the ad quality algorithm to boost performance, how to reach new and existing customers through Google's ad interface, and how to read and interpret data to understand ad performance and quality.
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Click to view my Google Ad Search certification.
LEADERSHIP
I have been in many situations in which I have played the role of a leader. Whether it be for a group assignment, teaching students during a dance class, or taking lead on a major project, I am comfortable with communicating and love working with others to achieve a common goal.
CONTENT CREATION
I love any opportunity to let my mind explore fun ways to create content. I enjoy creative writing and forming stories for my audience to dive into and immerse themselves with.
CRITICAL THINKING AND PROBLEM SOLVING
I always try to find a solution. Doing this requires critical thinking. I take a problem and look at it from different angles to find a solution that benefits all parties involved.
MY EXPERIENCE
Roles & Responsibilities
MARKETING INTERN, UNITED WAY OF CENTRAL MARYLAND
November 2019 - July 2020
Assisted with a variety of special events such as the Walk a Mile poverty simulator, the Annual Emerging Leaders celebration, and the Women’s Forum
Built sites for volunteer events and updated/managed events calendar
Researched local retail partners to request in-kind donations and fundraising events to generate higher cash flow for UWCM
Optimized digital graphics for web, email, and social
Managed marketing efforts for UWCM’s Virtual Story Time, aiming to bring literacy to children during school closures resulting from COVID-19 pandemic
Collected digital metrics for analytics reports to track performance and engagement with audience
Used Salesforce's SocialStudio for social media marketing scheduling, posting, and analytics tracking
LEAD MARKETING COORDINATOR
August 2019 - April 2020
Developed and maintained the docu-series website: https://baltimorewhoweare.wixsite.com/website
Managed social media accounts such as Facebook, Instagram, and Twitter, and tracked analytics for engagement
Facilitated marketing budgetary restraints and production milestones for project
KEY HOLDER, FRANCESCA'S
August 2018 - May 2019
Managed up to 5 employees at a time while coordinating sales for multiple customers simultaneously, generating up to $10,000 in sales daily
Assisted in the control of workflow through successful planning and delegation of tasks amongst team to optimize customer experience and sales goals
Created effective visual merchandise displays using strategic product placement and branding methods
Trained new employees on company policies and procedures, store maintenance, POS system usage, and selling techniques
SALES ASSOCIATE, GARAGE CLOTHING CO.
March 2014 - March 2017
Gained experience with POS system
Achieved target sales goals by 100% or more. Best sales proficiency was 467%
Actively listened to customers to provide the best product knowledge that best benefited their needs
Worked as a team member to accomplish daily goals/objectives
COMMITTE MEMBER FOR WALK TO END ALZHEIMERS, ALZHEIMER'S ASSOCIATION GREATER MARYLAND CHAPTER
September 2016 - November 2016
Provided visual arts skills to aid in designing posters and digital images for Facebook event page
Called on to empower past participants to engage in the upcoming walk activities
Actively planned event activities to feature local performing artists post event
"Do not go where the path may lead. Instead, go where there is no path and leave a trail"