RESUME
Jessica Dunkley
Education
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Masters of Science, Marketing Intelligence; Expected Graduation May 2021
Towson University, Towson, MD
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Bachelor of Science, Business Administration, Concentrations: Marketing, Project Management and Business Analysis; Expected Graduation May 2020
Towson University, Towson, Maryland
GPA: 3.3/4.0 Dean’s List 3 semesters
Associates of Science, Business Administration, Graduated December 2016
Anne Arundel Community College, Arnold, MD
GPA: 3.6/4.0 Dean’s List 3 semesters
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Skills
Excellent time management
Strong verbal communication
Thrive in independent or team settings
Creative writing skills
Organized and meticulous
Comfortable with technology
Certifications
Microsoft Excel
Google Analytics Individual Qualifications
Google Ad Search
HubSpot Inbound Marketing
Experience
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United Way of Central Maryland, Baltimore, MD, November 2019-July 2020
Marketing Intern
Assisted with a variety of special events such as the Walk a Mile poverty simulator, the Annual Emerging Leaders celebration, and the Women’s Forum
Built sites for volunteer events and updated/managed events calendar
Researched local retail partners to request in-kind donations and fundraising events to generate higher cash flow for UWCM
Optimized digital graphics for web, email, and social
Managed marketing efforts for UWCM’s Virtual Story Time, aiming to bring literacy to children during school closures resulting from COVID-19 pandemic
Collected digital metrics for analytics reports to track performance and engagement with audience
Used Salesforce's SocialStudio for social media marketing scheduling, posting, and analytics tracking
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Francesca’s, Towson, MD, August 2018-May 2019
Sales Leader/Key Holder
Managed up to 5 employees at a time while coordinating sales for multiple customers simultaneously, generating up to $10,000 in sales daily
Assisted in the control of workflow through successful planning and delegation of tasks amongst team to optimize customer experience and sales goals
Created effective visual merchandise displays using strategic product placement and branding methods
Trained new employees on company policies and procedures, store maintenance, POS system usage, and selling techniques
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Anne Arundel Community College, Arnold, MD, July 2017-April 2018
Student Services
Developed Excel spreadsheets to track tour attendees to determine if tours affected student enrollment at AACC
Provided customer service by identifying student problems and finding solutions to get the student on track with their enrollment/admission process at AACC
Created presentations through PowerPoint used for campus tours to relay stats and information about the college
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Garage Clothing Co., Annapolis, MD, March 2014-March 2017
Sales Associate
Gained experience with POS system
Achieved target sales goals by 100% or more. Best sales proficiency was 467%
Actively listened to customers to provide the best product knowledge that best benefited their needs
Worked as a team member to accomplish daily goals/objectives
Alzheimer’s Association Greater Maryland Chapter, Annapolis, MD, Sept 2016-Nov 2016
Committee Member for Walk to End Alzheimer’s
Provided visual arts skills to aid in designing posters and digital images for Facebook event page
Called on to empower past participants to engage in the upcoming walk activities
Actively planned event activities to feature local performing artists post event
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Extracurriculars
Baltimore Docu-Series Project, Towson University, Towson, MD, August 2019-April 2020
Lead Marketing Coordinator
Developed and maintained the docu-series website (https://baltimorewhoweare.wixsite.com/website)
Managed social media accounts such as Facebook, Instagram, and Twitter, and tracked analytics for engagement
Facilitated marketing budgetary restraints and production milestones for project
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Awarded a photography and graphic design internship with the Department of The Interior, May 2012-August 2012